The Best Social Media Platforms for Promoting Your Property Website

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• The Best Social Media Platforms for Promoting Your Property Website

Real estate photographers, you’ve poured your skills into a single property website—say, “9WillowLane.hd.tours”—with your real estate photo editing front and center. Now, how do you get eyes on it? Social media’s your megaphone, but not every platform’s a fit. Here’s the rundown on the best ones to push your work and keep those bookings coming.

Instagram is king for visuals. Your pro shots—those vibrant kitchens or dusk exteriors—thrive here. Post a carousel of your edits, drop the site link in your bio (or Stories with a swipe-up if you’ve got 10k followers), and tag the agent. Use #RealEstatePhotos or #PropertyTour—buyers and realtors scroll these. A shooter I know in Arizona posted a condo site; it hit 500 views in hours. It’s your portfolio’s playground.

Facebook nails local reach. Share the property site in neighborhood groups or Marketplace—think “Austin Homes for Sale.” Your HD Tours edits stand out over blurry DIY pics, and the link’s clickable right in the post. Add a quick caption: “Shot and edited this gem—check it out!” A buddy in Ohio got 300 clicks from a community page; the agent was stoked. It’s less flashy, more targeted.

LinkedIn might surprise you. It’s not just suits—it’s where agents and brokers hang out. Post the site as a “win” for your client: “Just delivered this for a downtown listing.” Your real estate photo editing shines in a pro context, and realtors might DM you for their next gig. I saw a New York photographer land three jobs this way—quiet but effective.

Pinterest is a sleeper hit. Pin your best shots with the site link—buyers searching “home inspo” stumble on it. Your twilight edits or staged rooms pop here, driving traffic back to the property page. A Florida pro tried this; her site got 200 hits from pinners planning moves. It’s niche, but it works if you’re consistent.

Skip Twitter—er, X—unless you’re a hashtag wizard. It’s too fast, too texty for your photos to stick. TikTok’s fun, but short vids don’t flex a full site well. Stick to the big four above. Pair them with a QR code on the “For Sale” sign, and you’re cooking. At HD Tours, we make these sites link-ready—your shots, our polish, their clicks.

Pick your platform, push your work, and watch traffic roll in. Your property site’s too good to sit quiet—make it loud where it counts.

Ready to amp up your promo? HD Tours has the tools—let’s roll.